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Marketing Democrats
Posted by condour at December 1, 2005 12:51 PM December 01, 2005 (perm)

Every poll is suggesting Bush and the Republicans have a serious problem on their hands. The cat's been out of the bag since Katrina: they're incompetent. Unfortunately, Democrats aren't pulling together the way they need to: at a moment when they should be ripping the administration apart, they seem to hem and haw. They can't even get behind Murtha in any concerted way.

Here's some observations:
They need a big idea, similar to Newt's Contract with America.
Republicans are out of the mainstream w/r/t every major issue. Use that.
The Republican agenda is not conservative, it's reactionary. Use that.

For instance:

Fighting "intelligent design" isn't refusing to "teach the controversy". There is no controversy among scientists. The attempt to shoehorn intelligent design into biology programs is an attack on science. Therefore, opposing the teaching of Intelligent design is defending science. Phrase it as such.

The administration's attempts to "reform" social security is an attack on a program that most Americans like. Democrats are defending social security. Same for other social services.

Iraq leaves us vulnerable. Defense spending is zero-sum; every cent spent holding Sunnis and Shiites at arm's length in Iraq is a cent not spent on real national security. Katrina showed that.

Conclusion:
Mad with power, the republicans have overreached. Their hands are now trapped in the cookiejars. The democrat's response should be phrased as a Defense of American Values. A defense of national consensus. The exact phrase eludes me. Thoughts?

Comments

I posted this on my website a long time ago.

We need a list of 5 core values. Ask anyone what republicans stand for you'll get these common answers: tax cuts, pro-life, anti-gay, family values, military /defense.

Here's m winning Dem value list:

1 - COMPLETE DEFENSE: Americans safe from all harm (enemy, pollution, or health problems).

2 - JUSTICE: common sense to fix common wrongs: Murderers released sooner then drug users.

3 - BETTER FUTURE:Non-stop desire to improve

4 - GOVT. THAT WORKS: for the people, by the people - Taxpayers are the customer attitude.

5 - AMERICAN VALUES: Liberty, Freedom, Constitutionally guaranteed rights (yes 2nd amendment too!), Equality, & Justice for all.
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Plus we show that Dems are the Patriotic party by connecting to the famous life, liberty, justice motto:

(1)Life - Are safe from harm no matter the source (enemy, pollution, or health problems)
(2)Liberty - Freedom & Constitutionally guaranteed rights (yes 2nd amendment too!)
(3)Justice for all - Equality, fairness, and the elimination of hard working people in poverty.

Posted by: rassam1999 at December 3, 2005 10:51 PM

Justice for all - Equality, fairness, and the elimination of hard working people in poverty.---------
good words. 100% agree with you!

Posted by: Tim at December 6, 2005 07:46 PM

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